Post the successful launch of its Karak Chai, the brand was looking to extend into the gourmet cocktail syrups category targeting the UAE’s resto bars, coffee shops & mini cafes. As an institutional brand, Just Chill had already established itself with its sauces, instant tea mixes & iced beverages.
Our brief was to craft packaging design that would make the product stand out in typical bar shelves. Also, the design architecture needed to be flexible to adapt new product line extensions & flavour variants in the future.